Questions and Answers

Answers to common questions about InSite’s Tacoma website design, AI services, automation, SEO, and custom AI workstations. Learn how InSite helps small businesses build smarter websites and private AI solutions.

Website & Branding Services

1What does InSite specialize in for Tacoma businesses?
InSite builds high-performing websites for Tacoma businesses, helps small companies integrate AI, and improves online visibility through SEO and performance optimization. Our focus is on delivering fast, secure, and scalable websites that support long-term growth.
2How much does a new website cost?
Most Tacoma small business websites range between $2,500–$12,000, depending on features, size, content, and integrations. After a short consultation, we provide a clear scope and fixed project estimate.
3Do you redesign existing websites?
Yes! Website redesigns are our most common request. We upgrade outdated sites with modern design, stronger branding, mobile responsiveness, improved SEO, and better performance.
4Do you build Shopify, WooCommerce, or other e-commerce sites?
Absolutely. We design and manage Shopify stores, WooCommerce shops, BigCommerce builds, and custom checkout flows tailored for your products and customers.
5How long does it take to build a website?
The average project timeline is 3–6 weeks, depending on complexity and how quickly content is approved.
6Do I own my website after it’s built?
Yes. You fully own your website, content, and design. We ensure our clients have full administrative access to their website, domain, and hosting accounts, along with a clear, organized record of all supporting services such as DNS and third-party providers. This ensures you remain in complete control, with no lock-ins, hidden dependencies, or forced service contracts.
7Do you offer ongoing website support and maintenance?
Yes. We offer ongoing website support and maintenance for businesses that want continued help with updates, security, performance monitoring, SEO improvements, and content changes. Support is optional, and clients can choose a maintenance plan or request updates as needed.

AI Solutions & Small Business Automation

1What types of AI services do you offer?
We help small businesses use AI to automate workflows, respond to customers faster, improve website performance, and reduce manual tasks. Our AI services include chatbots, lead capture assistants, automation tools, custom training, private AI systems, and business process automation.
2What is Private AI and why would I need it?
Private AI runs on hardware you own — not cloud servers — so your data stays inside your business. It’s ideal for companies that handle confidential information or want long-term cost savings compared to recurring cloud AI fees.
3How can AI help with my day-to-day operations?
AI can help with day-to-day business operations by summarizing meetings, assigning tasks, analyzing data, drafting content, automating emails, supporting customer service, and improving internal workflows.
4Do I need powerful hardware to use AI?
For heavy workloads and private AI models, a GPU-powered workstation is recommended. For smaller tasks, cloud-based AI may be sufficient. We help determine the right approach based on your business needs.
5Is AI only for large companies, or can small businesses benefit too?
AI is not limited to large companies. Small businesses can benefit by using AI to automate routine tasks, improve customer response times, analyze data, and reduce manual workload. When implemented correctly, AI tools can help small teams operate more efficiently without the complexity or cost of enterprise systems.

Custom AI Workstations & Servers

1Does InSite build custom AI GPU systems?
Yes. We build custom, high-performance AI GPU systems optimized for training, inference, design workflows, and private LLM deployments.
2Why choose a custom AI workstation instead of a prebuilt?
Custom builds allow better cooling, quiet operation, premium components, and hardware optimized for specific AI workloads — something prebuilt systems rarely offer.
3How much does an AI workstation cost?
Typical small-business AI towers range from $3,500–$6,500, depending on GPU selection and performance needs.
4Who is a custom AI workstation best suited for?
Custom AI workstations are best suited for businesses that want to run AI models locally, protect sensitive data, reduce reliance on cloud services, and support heavier workloads such as model training, image generation, and private AI systems. They are also a strong fit for early adopters looking to experiment with emerging AI workflows while maintaining full control over their infrastructure.
5Can a custom AI workstation be upgraded over time?
Yes. Custom AI workstations are designed to be modular and upgradeable. Components such as GPUs, memory, storage, and cooling can be expanded or replaced as performance needs change, allowing businesses to extend the life of their system instead of replacing it entirely.

SEO & Digital Marketing

1Do you offer SEO services for Tacoma businesses?
Yes. InSite helps Tacoma businesses improve search rankings through clear site architecture, optimized content, schema markup, page speed improvements, and Google Business Profile optimization.
2How long does it take to see SEO results?
Most clients see measurable improvements within 60–90 days, with stronger organic performance over time as more content is added and optimized.
3Do you optimize Google Business Profiles?
Yes. This is one of the fastest ways to improve local visibility for Tacoma service-area companies, especially for map and nearby searches.
4Do you guarantee SEO rankings or results?
No. Ethical SEO providers do not guarantee rankings. We focus on proven best practices that improve visibility, performance, and long-term search growth, rather than short-term tactics that risk penalties.
5Is SEO a one-time service or an ongoing effort?
SEO is an ongoing effort. While initial optimization can improve visibility, search performance continues to evolve as competitors, algorithms, and content change. Ongoing SEO focuses on maintaining performance, improving rankings over time, and adapting to changes in search behavior and platforms.

Website Maintenance & Support

1Do you offer ongoing website management?
Yes. Our website maintenance plans include updates, performance tuning, uptime monitoring, backups, SEO checks, and security protection.
2Can you work with my existing hosting provider?
We can maintain your current hosting or migrate you to a faster, more secure hosting option if needed.
3Can you fix a slow or broken website?
Absolutely. We specialize in website repair, including diagnosing plugin conflicts, speed issues, crashes, security problems, and layout errors.
4Do you offer emergency website support?
Yes. We provide emergency support for websites experiencing outages, security incidents, or critical errors. Response times depend on the issue and support level, but urgent problems are prioritized.
5What happens if my website goes down or is hacked?
If your website goes down or is compromised, we focus first on restoring access and securing the site. This includes identifying the cause, removing malicious code if present, restoring clean backups when needed, and implementing measures to prevent repeat issues. Ongoing maintenance clients receive priority support, while one-time assistance is also available.

General Business & Local Service Questions

1Why choose a Tacoma-based design and AI company?
Local support means clear communication, faster turnarounds, in-person strategy when needed, and a team that understands the Tacoma, Olympia, Puyallup, Auburn, and Bremerton markets.
2Do you work with businesses outside Tacoma?
Absolutely, we have clients located across the country. Many of our clients prefer the hands-on experience and tailored approach that comes from working with a local team.
3How do I get started with a new project?
It is easy! You can give us a call at 206.251.8313 or fill out a quick contact form, and we’ll reach out shortly. Most projects start with a quick 15-minute conversation to talk through your goals, timeline, and budget. The hardest part of any project is taking that first step, and we’re happy to help you get started.