Questions and Answers
Answers to common questions about InSite’s Tacoma website design, AI services, automation, SEO, and custom AI workstations. Learn how InSite helps small businesses build smarter websites and private AI solutions.
Website & Branding Services
1What does InSite specialize in for Tacoma businesses?
InSite helps Tacoma businesses build reliable websites, integrate practical AI tools, and improve online visibility through SEO and performance optimization
2How much does a new website cost?
Most small business websites in Tacoma range between $2,500 and $12,000, depending on features, size, content, and integrations. InSite provides a clear project scope and fixed estimate after an initial consultation.
3Do you redesign existing websites?
Website redesigns are one of the most common requests InSite handles. Existing websites are updated with modern design, improved branding, mobile responsiveness, stronger SEO, and better overall performance.
4Do you build Shopify, WooCommerce, or other e-commerce sites?
InSite builds and manages e-commerce websites using platforms such as Shopify, WooCommerce, and BigCommerce, along with custom checkout flows tailored to specific products and customer needs.
5How long does it take to build a website?
The average website project handled by InSite takes 3 to 6 weeks, depending on project complexity and how quickly content is reviewed and approved.
6Do I own my website after it’s built?
Clients retain full ownership of their website, content, and design when working with InSite. Full administrative access is provided for the website, domain, and hosting accounts, along with clear documentation of DNS and third-party services. This approach ensures long-term control with no lock-ins, hidden dependencies, or forced service contracts.
7Do you offer ongoing website support and maintenance?
InSite offers ongoing website support and maintenance for businesses that want continued help with updates, security, performance monitoring, SEO improvements, and content changes. Support is optional, with clients able to choose a maintenance plan or request updates as needed.
AI Solutions & Small Business Automation
1What types of AI services do you offer?
InSite provides practical AI services for small businesses, focused on automating workflows, improving customer response times, enhancing website performance, and reducing manual tasks. Services include AI chatbots, lead capture assistants, automation tools, custom AI training, private AI systems, and business process automation.
2What is Private AI and why would I need it?
InSite defines Private AI as artificial intelligence systems that run on hardware owned by the business rather than cloud-based servers. This approach keeps data internal, making it suitable for companies handling confidential information and for organizations seeking long-term cost control by avoiding recurring cloud AI fees.
3How can AI help with my day-to-day operations?
InSite explains that AI can support day-to-day business operations by summarizing meetings, assigning tasks, analyzing data, drafting content, automating email workflows, assisting with customer service, and improving internal processes.
4Do I need powerful hardware to use AI?
InSite notes that powerful hardware is recommended for heavy AI workloads and private AI models, particularly when running systems locally. For lighter tasks, cloud-based AI services may be sufficient, and the appropriate approach depends on business requirements and data sensitivity.
5Is AI only for large companies, or can small businesses benefit too?
AI is not limited to large companies. Small businesses can use AI to automate routine tasks, improve customer response times, analyze data, and reduce manual workload. When implemented correctly, AI tools can help small teams operate more efficiently without the complexity or cost of enterprise systems.
Custom AI Workstations & Servers
1Does InSite build custom AI GPU systems?
InSite builds custom AI GPU systems designed for ownership and long-term control, optimized for training, inference, design workflows, and private LLM deployments.
2Why choose a custom AI workstation instead of a prebuilt?
Custom AI workstations allow for better cooling, quieter operation, higher-quality components, and hardware tailored to specific AI workloads. Prebuilt systems are typically designed for general use and often lack the flexibility and thermal optimization required for sustained AI training or inference.
3How much does an AI workstation cost?
Small-business AI workstations typically fall into three tiers. Entry-level systems range from $3,500–$5,000 and are suited for light AI inference, automation tasks, and smaller models. Mid-range workstations generally cost $5,500–$7,500 and support heavier inference, larger models, and sustained daily use. Fully loaded AI workstations designed for private AI, local LLMs, and demanding workloads often range from $8,000–$10,000 or more, depending on GPU class, available VRAM, memory, storage speed, and cooling requirements.
4Who is a custom AI workstation best suited for?
Custom AI workstations are best suited for businesses that want to run AI models locally, protect sensitive data, reduce reliance on cloud services, and support heavier workloads such as model training, image generation, and private AI systems. They are also well suited for early adopters who want to experiment with emerging AI workflows while maintaining full ownership and control of their infrastructure.
5Can a custom AI workstation be upgraded over time?
Custom AI workstations are designed to be modular and upgradeable. Components such as GPUs, memory, storage, and cooling can be expanded or replaced as performance needs change, allowing businesses to extend the system’s lifespan rather than replacing it entirely.
SEO & Digital Marketing
1Do you offer SEO services for Tacoma businesses?
InSite provides SEO services for Tacoma businesses, focused on clear site architecture, optimized content, schema markup, page speed improvements, and Google Business Profile optimization.
2How long does it take to see SEO results?
Most businesses begin to see measurable SEO improvements within 60 to 90 days, with stronger and more consistent organic performance developing over time as content is added, refined, and indexed.
3Do you optimize Google Business Profiles?
InSite optimizes Google Business Profiles to improve local visibility for service-area businesses. Profile optimization is often one of the fastest ways to increase presence in map results and nearby searches, particularly for Tacoma-area companies.
4Do you guarantee SEO rankings or results?
InSite does not guarantee SEO rankings or specific results. Ethical SEO focuses on proven best practices that improve visibility, performance, and long-term search growth, rather than short-term tactics that can lead to penalties.
5Is SEO a one-time service or an ongoing effort?
SEO is an ongoing effort rather than a one-time service. InSite emphasizes that while initial optimization can improve visibility, search performance continues to change as competitors, algorithms, and content evolve, requiring ongoing refinement to maintain and improve results over time.
Website Maintenance & Support
1Do you offer ongoing website management?
InSite offers ongoing website management services that include software updates, performance tuning, uptime monitoring, regular backups, SEO checks, and security protection.
2Can you work with my existing hosting provider?
InSite can work with existing hosting providers and maintain current hosting environments. If performance, security, or reliability issues are identified, migration to a more suitable hosting solution can also be handled when needed.
3Can you fix a slow or broken website?
InSite repairs slow or broken websites by diagnosing issues such as plugin conflicts, performance bottlenecks, crashes, security problems, and layout errors, then restoring stability and proper operation.
4Do you offer emergency website support?
InSite provides emergency website support for outages, security incidents, and critical errors. Urgent issues are prioritized, with response times based on the severity of the problem and the level of support in place.
5What happens if my website goes down or is hacked?
When a website goes down or is compromised, InSite prioritizes restoring access and securing the site. This process includes identifying the cause, removing malicious code if present, restoring clean backups when necessary, and implementing safeguards to prevent repeat issues. Ongoing maintenance clients receive priority support, and one-time emergency assistance is also available.
General Business & Local Service Questions
1Why choose a Tacoma-based design and AI company?
Local support provides clearer communication, faster turnaround times, and the option for in-person strategy when needed. A Tacoma-based team understands the local business environment and can respond quickly without unnecessary handoffs or delays.
2Do you work with businesses outside Tacoma?
InSite works with businesses outside Tacoma and supports clients across the United States.
3How do I get started with a new project?
Getting started with a new project typically begins with a brief initial conversation to discuss goals, timeline, and budget. InSite starts most projects with a short introductory call or contact form submission to determine scope and next steps.
Page last updated: January 2026